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  2. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Siebel introduced the first mobile CRM app called Siebel Sales Handheld in 1999. The idea of a stand-alone, cloud-hosted customer base was soon adopted by other leading providers at the time, including PeopleSoft (acquired by Oracle), [11] Oracle, SAP and Salesforce.com. [14] The first open-source CRM system was developed by SugarCRM in 2004 ...

  3. Salesforce - Wikipedia

    en.wikipedia.org/wiki/Salesforce

    Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California.It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and application development.

  4. Testimonial - Wikipedia

    en.wikipedia.org/wiki/Testimonial

    In promotion and advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word " endorsement " usually applies to pitches by celebrities .

  5. Certinia - Wikipedia

    en.wikipedia.org/wiki/Certinia

    Certinia, until 2023 known as FinancialForce.com, Inc. [1] is a software company headquartered in San Jose, California, that provides enterprise resource planning (ERP) software based on the Salesforce Platform.

  6. User story - Wikipedia

    en.wikipedia.org/wiki/User_story

    In software development and product management, a user story is an informal, natural language description of features of a software system. They are written from the perspective of an end user or user of a system, and may be recorded on index cards, Post-it notes, or digitally in specific management software. [1]

  7. Sales effectiveness - Wikipedia

    en.wikipedia.org/wiki/Sales_Effectiveness

    Sales effectiveness refers to the ability of a company's sales professionals to “win” at each stage of the customer's buying process, and ultimately earn the business on the right terms and in the right timeframe.

  8. Testimony - Wikipedia

    en.wikipedia.org/wiki/Testimony

    Bataan Death March Testimonials. Some published oral or written autobiographical narratives are considered "testimonial literature" particularly when they present evidence or first person accounts of human rights abuses, violence and war, and living under conditions of social oppression.

  9. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

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