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A business card typically includes the giver's name, company or business affiliation (usually with a logo) and contact information such as street addresses, telephone number (s), fax number, e-mail addresses and website. Before the advent of electronic communication, business cards also included telex details. [3]
Visiting card. A visiting card, also called a calling card, was a small, decorative card that was carried by individuals to present themselves to others. It was a common practice in the 18th and 19th century, particularly among the upper classes, to leave a visiting card when calling on someone (which means to visit their house or workplace).
A trade card is a small card, similar to a visiting card, formerly distributed to advertise businesses. Larger than modern business cards, they could be rectangular or square, and often featured maps useful for locating a business in the days before house numbering. They first became popular at the end of the 17th century in Paris, Lyon and London.
Brand, a name, logo, slogan, and/or design scheme associated with a product or service. Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted. Brand management, the application of marketing techniques to a specific product, product line, or brand. Employer branding, the application of brand management to ...
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Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer.He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT.
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