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New Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts , the multinational corporation was founded in 1906 as the New Balance Arch Support Company .
In 2018, a baseball cleat model was introduced in collaboration with New Balance. Grounder. In the 1940s, PF Flyers created a consumer version of their US military boot with the release of the "Grounder". The "Grounder" is similar in design to the "Center" model, but with a more durable out-sole and thicker tread. [9]
The popularity of 2000s era running shoes in the early 2020s helped motivate New Balance to re-release the 1906 in 2022. Similar to the relaunch of the New Balance 2002, the sole of the shoe was replaced with that of the New Balance 860v2 and given the name 1906R. A coincidence as the 1906 served as a design inspiration for the 2002. [4]
New Balance CEO Joe Preston told Yahoo Finance that the sneaker company had its best year ever in 2024, with global annual sales reaching $7.8 billion — a 20% increase from 2023.
He felt that the 2002 could support the New Balance 99X series by offering a different design to contrast it. The shoe was re-introduced in 2020, its tenth anniversary, as the 2002R. [6] The 2002R did not feature the same sole as the original because it did not exist anymore. As a result, the sole of the New Balance 860v2 was chosen to replace ...
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