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In October 2007, Reckitt Benckiser won a High Court ruling in a lawsuit with Procter & Gamble over claims that the design of Air Wick Odour Stop was an exact copy of P&G's Febreze air spray. [6] In March 2012, Air Wick announced its partnership with the official charity of the United States' National Park Service, the National Park Foundation.
P&G sold Pur to Helen of Troy in January 2012 for an undisclosed amount. [21] Royale brand of toilet paper. The original product was merged into the Charmin brand; Irving Tissue then acquired the trademark and re-introduced the brand on its own products.
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The product was initially marketed as a way to get rid of unpleasant smells. It sold poorly until P&G realised that people become accustomed to smells in their own homes, and stop noticing them even when they are overpowering (like the smell of several cats in a single household). The marketing then switched to linking it to pleasant smells and ...
These products were formerly owned by Procter & Gamble, but have since been sold to other companies. Pages in category "Former Procter & Gamble brands" The following 32 pages are in this category, out of 32 total.
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P&G was one of the first mainstream advertisers on Spanish-language TV during the mid-1980s. [82] [83] By the late 1990s, P&G was established as the largest advertiser on Spanish-language media. [84] In 2008, P&G expanded into music sponsorship when it joined Island Def Jam to create Tag Records, named after a body spray that P&G acquired from ...
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