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The Lacoste polo can be so much more, and that's why it's a classic. Shop $110, amazon.com. Photography by Joe Lingeman. Prop styling by Andrea Bonin. You Might Also Like. Kid Cudi Is All Right.
Lacoste S.A. (/ l ə ˈ k ɔː s t,-ˈ k ɒ s t /; [5] French:) is a French luxury sports fashion company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier.
Izod of London became most notable for its pairing with the Lacoste shirt company from 1952 to 1993. Vincent Draddy began to license the Lacoste shirt to add prestige to the Izod line, but he could not find a market for the then-expensive $8.00 retail price (around equivalent to $95 in 2024).
In 1953, David Crystal, the owner of Izod and Haymaker, bought 50% of the rights to market Lacoste in America. The "Izod" and "Haymaker" brands were already established there. "Lacoste" was added to enhance the brands' prestige and introduce the name to American markets. The resulting union of the two companies was the piqué polo/tennis shirt ...
Jean René Lacoste (2 July 1904 – 12 October 1996) was a French tennis player and businessman. He was nicknamed "the Crocodile" because of how he dealt with his opponents; [2] he is also known worldwide as the creator of the Lacoste tennis shirt, which he introduced in 1929, and eventually founded the brand and its logo in 1933.
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