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  2. Rational choice model - Wikipedia

    en.wikipedia.org/wiki/Rational_choice_model

    Social research has shown that social agents usually act solely based on habit or impulse, the power of emotion. [44] Social Agents predict the expected consequences of options in stock markets and economic crises and choose the best option through collective "emotional drives," implying social forces rather than "rational" choices.

  3. Somatic marker hypothesis - Wikipedia

    en.wikipedia.org/wiki/Somatic_marker_hypothesis

    In economic theory, human decision-making is often modeled as being devoid of emotions, involving only logical reasoning based on cost-benefit calculations. [3] In contrast, the somatic marker hypothesis proposes that emotions play a critical role in the ability to make fast, rational decisions in complex and uncertain situations.

  4. Emotional choice theory - Wikipedia

    en.wikipedia.org/wiki/Emotional_choice_theory

    Emotional choice theory subscribes to a definition of "emotion" as a "transient, partly biologically based, partly culturally conditioned response to a stimulus, which gives rise to a coordinated process including appraisals, feelings, bodily reactions, and expressive behavior, all of which prepare individuals to deal with the stimulus."

  5. Social choice theory - Wikipedia

    en.wikipedia.org/wiki/Social_choice_theory

    Social choice theory is a branch of welfare economics that extends the theory of rational choice to collective decision-making. [1] Social choice studies the behavior of different mathematical procedures (social welfare functions) used to combine individual preferences into a coherent whole.

  6. Emotions in decision-making - Wikipedia

    en.wikipedia.org/wiki/Emotions_in_decision-making

    The intense emotions can exact a higher influence on the decision than the probabilities under consideration. Also, immediate emotions can be very sensitive to how vivid the possible outcome is to the decision-maker. Again, a fear of flying may be enhanced by the vividness of the mental image of a plane crash may be in the mind of the decision ...

  7. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    Behavioral economics is the study of the psychological (e.g. cognitive, behavioral, affective, social) factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by traditional economic theory. [1] [2] Behavioral economics is primarily concerned with the bounds of rationality of economic ...

  8. Prospect theory - Wikipedia

    en.wikipedia.org/wiki/Prospect_theory

    Daniel Kahneman, who won the 2002 Nobel Memorial Prize in Economics for his work developing prospect theory. Prospect theory is a theory of behavioral economics, judgment and decision making that was developed by Daniel Kahneman and Amos Tversky in 1979. [1] The theory was cited in the decision to award Kahneman the 2002 Nobel Memorial Prize in ...

  9. Affective forecasting - Wikipedia

    en.wikipedia.org/wiki/Affective_forecasting

    Research suggests that the accuracy of affective forecasting for positive and negative emotions is based on the distance in time of the forecast. Finkenauer, Gallucci, van Dijk, and Pollman discovered that people show greater forecasting accuracy for positive than negative affect when the event or trigger being forecast is more distant in time ...