Search results
Results from the WOW.Com Content Network
Although it may seem simplistic, the 5 Whys can be an invaluable tool for uncovering hidden problems and generating new ideas. Pugh matrix; Morphological analysis; 6 thinking hats; The method of loci: The method of loci is a strategy for memorizing new information. It is a mnemonic device that involves the visualization of placing pieces of ...
Creativity techniques are methods that encourage creative actions, whether in the arts or sciences. They focus on a variety of aspects of creativity, including techniques for idea generation and divergent thinking, methods of re-framing problems, changes in the affective environment and so on.
One of the main advantages of using 6-3-5 brainwriting is that it is a very straightforward method, and therefore is easy and quick to learn. In addition to this, no particular training for the supervisor is required. [9] Secondly, it valorises the possible different backgrounds of participants, since it encourages sharing and exchanging knowledge.
During the period when Osborn made his concept, he started writing on creative thinking, and the first notable book where he mentioned the term brainstorming was How to Think Up (1942). [5] Osborn outlined his method in the subsequent book Your Creative Power (1948), in chapter 33, "How to Organize a Squad to Create Ideas". [6] [7]
Next Levinson (1989) suggests writing a descriptive summary on the target market or consumers. The fourth element is to establish a statement that itemizes the marketing tools and methods planning to be used in the strategy (for example, radio advertising during 6.30am – 9am on weekday mornings or window displays that are regularly updated).
Systematic inventive thinking (SIT) is a thinking method developed in Israel in the mid-1990s. Derived from Genrich Altshuller 's TRIZ engineering discipline, SIT is a practical approach to creativity , innovation and problem solving , which has become a well known methodology for innovation.
Thus, creativity means that a creative person develops great ideas and novel products through a creative process in a creative environment. Creativity processes use these influencing factors as they support the search for ideas, problem solving and evaluation, and selection of ideas via rules, a group of people, and a creative process.
Advertising management is a complex process that involves making many layered decisions including developing advertising strategies, setting an advertising budget, setting advertising objectives, determining the target market, media strategy (which involves media planning), developing the message strategy, and evaluating the overall ...