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Keystone beer is a product of the Molson Coors Beverage Company in Golden, Colorado. It was first introduced in Chico, California in September 1989. Keystone Ice can be found in canned, kegged , and occasionally, bottled form, with 5.9% ABV.
By 2021, the brand was available in Michigan, Indiana, Ohio, Wisconsin, Pennsylvania and Tennessee. That same year, it expanded into Illinois. [11] In August 2024, Atwater Brewery, along with Hop Valley Brewing Company, Terrapin Beer Co., and Revolver Brewing, was sold by Molson Coors to Tilray. [12] [13]
Pages in category "Molson Coors brands" The following 34 pages are in this category, out of 34 total. ... Keystone (beer brand) Killian's; L. Leinenkugel's; M. Mickey's;
High Life Light was discontinued in 2021, along with several other Molson Coors budget beer brands, including Keystone Ice. Molson Coors said the brands were "under-performing" and it wanted to ...
The global beer market is on track to generate $688.4 billion in sales by 2020. So, in having just a couple of percentage points share of this market, a beer brand can be hugely lucrative.
In 2008 The Wall Street Journal listed it as the fifth largest selling beer in the U.S. [71] Natural Ice is an economy brand 5.9% ABV ice beer, introduced in 1995. Nearly two decades after the introduction of Natural Ice a malt liquor named Natty Daddy (8% and 5.9% ABV) was added to the market in 2012.
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Keystone Ice, a value-based subdivision of Coors, also produces a 5.9% ABV brew labeled Keystone Ice. Common ice beer brands in Canada in 2017, with approximately 5.5 to 6 per cent alcohol content, include Carling Ice, Molson Keystone Ice, Molson's Black Ice, Busch Ice, Old Milwaukee Ice, Brick's Laker Ice and Labatt Ice.