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It was the first whisky brand launched in India that did not use any artificial flavours. Pernod Ricard has identified Royal Stag along with Seagram's Imperial Blue , Seagram's Blenders Pride , Chivas Regal and Seagram's 100 Pipers as the company's five core brands to build its spirits business in India.
At the time of its launch, the Reserve Collection was the most expensive whisky produced in India. [13] This whisky is a blend of Scotch malts that have been matured through the unique Solera process, with the finest Indian grain spirits, strengthening the Blenders Pride brand’s presence in the market even further.
McDowell's No.1 Reserve Whisky was launched in 1968 and is a blend of imported scotch and Indian malt whiskies. [12] It is sold in several countries outside India, including Africa, Canada, the Far East, Japan, the Middle East, and the United Arab Emirates.
3. Nikka Whisky From The Barrel. Price: $59 Region: Japan Tasting Notes: Malt, peat, and spice ABV: 51.4% This Japanese blend earned Whisky Advocate’s top spot in its ranking of most exciting ...
In 2014, Allied Blenders & Distillers acquired 50% ownership rights in Dutch liquor major Herman Jansen's Mansion House brandy and Savoy Club whiskey. [15] In 2015, ABD acquired Shasta Biofuels, a Telangana-based integrated grain spirit distillery for Rs. 200 crore. [16] In May 2017, Officer's Choice Blue was launched in Nepal. [17]
An advertisement for Bagpiper whisky on a building in Pondicherry. As of 2006 most distilled spirits labelled as "whisky" in India were a form of Indian-made foreign liquor, commonly blends based on neutral spirits that are distilled from fermented molasses with only a small portion consisting of traditional malt whisky, usually about 10 to 12 percent.
[16] [17] According to Abhishek Khaitan, the name was chosen as the company felt that "8 was the simplest thing to depict", and also because "people usually start drinking at 8 pm." in India. The TV advert for the whisky was in black-and-white, and depicted opposing soldiers bonding over 8 PM whisky at an international border. [5]
The whisky was test marketed in 2010, [1] [2] and rolled out nationwide in India by September 2011. [3] It is a 100% grain-based whisky manufactured at Radico's Rampur distillery. But in the label of bottle its said "added malt wisky, color and water" [ 4 ] It is available in 750ml, 375ml and 180ml bottles. [ 5 ]