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YP's consumer brands include the YP mobile app and yp.com, which are used by nearly 80 million consumers each month in the U.S. and The Real Yellow Pages directory. [2] In May 2016, YP entered into a partnership with the Better Business Bureau, displaying ratings for listings of businesses that have earned an A or A+ rating or BBB accreditation ...
1883: The Yellow Pages are invented. The business listings directory got its iconic look by accident in 1883 when a Cheyenne, Wyoming, printer ran out of white paper and made do with yellow paper ...
In 1886, Reuben H. Donnelley created the first official Yellow Pages directory for the city of Chicago. [4] [5] Today, the expression yellow pages is used globally in both English-speaking and non-English speaking countries. In the United States, it refers to the category, while in some other countries it is a registered name and therefore a ...
The Yellow Pages product was the brain child of the co-owner brothers of the company, Peter and John Richards. Many RBOCS (Regional Bell Operating Companies) would follow. Banana Pages eventually became YPI (Yellow Pages on the Internet, Inc) which was sold to InfoSpace.com and became their Yellow Pages offering to cobrands.
It also as renamed its directory "YP Real Yellow Pages". The sale made AT&T the last Bell System -related spin off to sell off its yellow pages business. Cincinnati Bell sold off CBD Media in 2002, Qwest sold Dex Media in 2002, SBC sold off Illinois directory operations to R.H. Donnelley in 2004, and Verizon sold Idearc Media in 2006.
He recognized the opportunities for Yellow Pages and soon concentrated on a telephone directory operation that, as L. M. Berry and Company, developed into a coast-to-coast enterprise and became one of the foremost telephone directory publishers in the United States, handling one out of every four telephone directories in the United States.
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