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Gymshark was one of the first brands to utilize influencer marketing strategies, by partnering with social media influencers, including YouTube body builders Nikki Blackketter and Lex Griffin. [20] This approach remains a cornerstone of the company's marketing efforts, with Gymshark continuing to collaborate with influencers. [40]
That strategy seriously paid off: Some of those influencers went on to wear the apparel on their channels, sending Gymshark’s sales from just $450 per day to $45,000, according to Forbes.
Since 2016, Gymshark has been listed on The Sunday Times Fast Track of fast-growing private companies. [27] The company currently sells products in 131 countries. [28] In August 2020, Gymshark sold a 21% stake to US private equity firm General Atlantic in a deal which valued the company in excess of £1 billion. [29]
Gym clothing brands like Gymshark, YoungLA and Rawgear leveraged this platform to create their brands. [28] By recruiting fitness ambassadors—real people who embody their brand values—these companies personalize their marketing strategy and create a more relatable image.
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From January 2008 to December 2012, if you bought shares in companies when Howard G. Buffett joined the board, and sold them when he left, you would have a -4.7 percent return on your investment, compared to a -2.8 percent return from the S&P 500.
From January 2008 to December 2012, if you bought shares in companies when Charlotte Guyman joined the board, and sold them when she left, you would have a -5.6 percent return on your investment, compared to a -2.8 percent return from the S&P 500.
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