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The emergence of artificial stones such as cubic zirconia with optic properties similar to diamonds, could be an alternative for jewelry buyers given their lower price and noncontroversial history. An issue closely related to monopoly is the emergence of conflict diamonds.
Logo used since 2010. Diamonique is the brand name used by television shopping network QVC for their cubic zirconia simulated colorless diamond, simulated colored diamond, and simulated colored gemstone jewelry (cubic zirconia is a common type of gemstone substitute). [1]
CZ is made in a number of different colors meant to imitate fancy diamonds (e.g., yellow to golden brown, orange, red to pink, green, and opaque black), but most of these do not approximate the real thing. Cubic zirconia can be coated with diamond-like carbon to improve its durability, but will still be detected as CZ by a thermal probe.
For the diamond purists among us, however, this might come across as a little jarring: After all, what does this mean for natural or "real" diamonds, and can they really compare?
Moissanite was introduced to the jewelry market as a diamond alternative in 1998 after Charles & Colvard (formerly known as C3 Inc.) received patents to create and market lab-grown silicon carbide gemstones, becoming the first firm to do so. By 2018 all patents on the original process world-wide had expired.
Visually discerning a good quality cubic zirconia gem from a diamond is difficult, and most jewellers will have a thermal conductivity tester to identify cubic zirconia by its low thermal conductivity (diamond is a very good thermal conductor). This state of zirconia is commonly called cubic zirconia, CZ, or zircon by jewellers, but the last ...
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