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Jeep is also a brand of apparel of outdoor lifestyle sold under license. It is reported that there are between 600 and 1,500 such outlets in China, vastly outnumbering the number of Jeep auto dealers in the country. [102] [103] In April 2012 Jeep signed a shirt sponsorship deal worth €35 m (US$45.8 m [104]) with Italian football club Juventus ...
The word "Jeep" was first used to describe US Army "midget cars" in a January 1941 newspaper article, mentioning "Bantam" as the manufacturer. [22] At the time American Bantam was the only manufacturer that had actually fulfilled purchase orders to deliver Jeeps to the US Army. Rumors say "Jeep" is a phonetic pronunciation of the abbreviation GP.
In 1963, the company consolidated all corporate holdings under the name of Kaiser Jeep Corporation, discarding the Willys name. Following this, American Motors Corporation (AMC) negotiated with Kaiser Jeep to purchase the company. The deal was finalized in 1970, and Kaiser Jeep became "Jeep Corporation," a wholly owned subsidiary of AMC.
Willys (pronounced / ˈ w ɪ l ɪ s /, "Willis" [2]) [5] [1] was a brand name used by Willys–Overland Motors, an American automobile company, founded by John North Willys.It was best known for its design and production of World War II–era military jeeps (MBs), Willys M38 and M38A1 military jeeps as well as civilian versions , and branding the 'jeep' military slang-word into the '(Universal ...
Derived from it was the first post-war military jeep: the M38. CJ-3B (1953–1968) Essentially a CJ-3A fitted with a taller hood (the CJ-3B is also known as the "high-hood" Jeep) to accommodate the Willys Hurricane engine. 155,494 were built over its 15-year lifespan. Most later ones were M606 military jeeps shipped to South America. CJ-5 (1955 ...
In the Philippines, Jeepneys are colloquially referred to as "jeeps." Specific jeep-type vehicles. List of U.S. military jeeps; Willys MB / Ford GPW jeep and pre-production equivalents – the World War II U.S. four-wheel drive military utility vehicle, manufactured from 1941 to 1945 Willys M38, the U.S. military jeep produced from 1949 to 1952
The first CJ served as a quick proof-of-concept test, and when a further design evolution materialized, probably became the CJ-1 by default. [8] They were manufactured until the CJ-2s appeared, and they were the first Jeeps built from the ground up for civilian use. No CJ-1s built have survived, and how many were made is unknown. [9]
From 1941 on, a "constant flow of press and film publicity", [31] as well as Willys advertising as of 1942, proclaiming it had created and perfected the jeep, cemented the name "Jeep" in the civilian public's mind, [125] [30] even when "peep" was still used at many army camps, [31] and President Roosevelt spoke of the vital role the "peep" had ...