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Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a particular social media platform. [1] Social media platforms have their own individual ways of tracking, analyzing and reporting the traffic on each of the individual platforms.
Reach can be expressed as a number of people in a population exposed to an advertisement, or as a percent of the population. [1] For example, in the UK, BARB defines the reach of a television channel as the percentage of the population in private households who view a channel for more than 3 minutes in a given day or week. [2]
A view-through rate (VTR), measures the number of post-impression response or viewthrough from display media impressions viewed during and following an online advertising campaign. Such post-exposure behavior can be expressed in site visits, on-site events, conversions occurring at one or more Websites or potentially offline:
In marketing and advertising, frequency refers to the number of times a target audience is exposed to a particular message or advertisement within a given time frame. [1] This concept is a fundamental element of marketing communication strategies, aiming to enhance brand recall, create awareness, and influence consumer behavior through repeated ...
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The audience measurement of U.S. television has relied on sampling to obtain estimated audience sizes in which advertisers determine the value of such acquisitions. . According to The Television Will Be Revolutionized, Amanda D. Lotz writes that during the 1960s and 1970s, Nielsen Media Research introduced the Storage Instantaneous Audimeter, a device that sent daily viewing information to the ...
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The formula calculator concept can be applied to all types of calculator, including arithmetic, scientific, statistics, financial and conversion calculators. The calculation can be typed or pasted into an edit box of: A software package that runs on a computer, for example as a dialog box. An on-line formula calculator hosted on a web site.