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Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to handle a Whopper.
The 1950s–60s Burger King logo. Burger King was founded in 1953 in Jacksonville, Florida, as Insta-Burger King by Keith G. Cramer and his wife's uncle, Matthew Burns. Their first stores were centered around a piece of equipment known as the Insta-Broiler, which was very effective at cooking burgers.
At Burger King, eat at Burger King! The jingle was used for several years in the 1970s, and has been modified several times and reused: during the 1980s the phrase at Burger King today was added at the end of the song.
Most noticeably, the Burger King logo will have a brand-new look. Burger King has revealed a new logo for the first time in more than 20 years. The Burger King Logo Is Changing for the First Time ...
Burger King is getting a new image overall – with a vibrant nod to its retro roots. On Thursday, the fast food chain announced its branding redesign, which includes its logo, food packaging and ...
The Burger King is a king character used as the primary mascot for the fast-food restaurant chain of the same name. The first iteration of the Burger King was part of a sign at the first Burger King restaurant in Miami, Florida, in 1955. Later signs showed the King sitting on a "burger throne" as well as atop the BK sign while holding a beverage.
Designers told Insider that Burger King's new look successfully incorporates the brand's original design while appealing to modern sensibilies. Burger King's nostalgic rebrand was a huge hit. 2 ...
Burger King Corporation (BK, stylized in all caps) is an American multinational chain of hamburger fast food restaurants.Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain.