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Anheuser-Busch InBev's Bud Light sales tanked 26.5% for the week ending August 5, per new Nielsen data. That's a faster pace than the week-on-week drop of 25.9% for the period ending June 17.
Busch Light sales declined 3.0% in the last week of May versus a 5.2% drop the week prior. Natural Light also saw improvement: Sales dropped 1.5% the week of May 27, compared to a 4.9% decline the ...
Bud Light subsequently lost its crown as America's favorite beer to Modelo in May. For the full year, volume dropped 1.7%, more than the expected dip of 1.34%. That's compared with a 2.3% jump in ...
Other beers marketed under the Busch brand name are Busch Light, a 4.1% light lager introduced in 1989, Busch Ice, a 5.9% ice beer introduced in 1995, [67] and Busch NA, a non-alcoholic brew. Ingredients are a mix of American-grown and imported hops and a combination of malt and corn. [68]
Anheuser-Busch cited a $400 million drop in revenue for the reason for the sale, which turned Tilray into the fifth largest craft beer producer in the United States. [124] [125] [126] Following these property sales, Billy Busch, heir to the fortune of Adolphus Busch, offered to purchase the Bud Light brand from Anheuser-Busch. [48] [47]
Introduced to market on July 31, 1977, the brand formulation had 97 kcal (406 kJ), to compete with Miller Lite's 96 kcal (402 kJ), and was called "Anheuser-Busch Natural Light." The brand was Anheuser-Busch's first widely-distributed light beer , followed by Michelob Light and Bud Light , introduced in 1978 and 1981, respectively.
Anheuser-Busch InBev shares are down 3% over the past year, according to Yahoo Finance data, underperforming the S&P 500's 37% gain.Molson Coors shares are up slightly, while Boston Beer is down ...
On February 27, 2017, after 11 years of operation, Anheuser-Busch announced a total re-brand of Shock Top, with a new simplified logo focusing more on "Wedgehead" the brand's mascot, an orange wedge with a Mohawk and sunglasses, as well as introducing vibrantly colored packages, and a new, smaller, slate of products in an effort to brand the company with a "laid-back carefree attitude."