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Kraft Foods Inc. (/ ˈ k r æ f t /) was a multinational confectionery, food and beverage conglomerate. [4] It marketed many brands in more than 170 countries. Twelve of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang. [5]
In August 2011, Kraft Foods announced plans to split into two publicly traded companies, an international snack-food company and a North American grocery company. [22] [23] The snack-food company, called Mondelez International, would be the legal successor of the old Kraft Foods, while the grocery company would be a new company, Kraft Foods Group.
The all-resulting news made the company's stock crash more than 20% in after-hours trading. [57] The stock plunge resulted in Berkshire Hathaway, the largest stockowner, recording a write down of $3 billion and a stock value loss of $4.3 billion just a day before Berkshire Hathaway's quarterly earnings and annual report to investors. [58] [59]
There are three dates to be aware of in the event of a stock split: Record date: The record date is the date on which you need to be a shareholder of record in order to participate in the split.
In a reverse stock split, your current shares are exchanged for fewer shares. When the split occurs, the share price also changes automatically to reflect the exchange ratio. That is, regardless ...
As we prepare to barrel into 2025, billionaires are piling into two prominent stock-split stocks. Broadcom. The first stock-split stock that two top-notch billionaire money managers want to own as ...
The company has split its stock twice in the last five years: a 4-for-1 split in 2021 followed by a 10-for-1 split in June of this year, bringing its share price to a more affordable $118.
The main effect of stock splits is an increase in the liquidity of a stock: [3] there are more buyers and sellers for 10 shares at $10 than 1 share at $100. Some companies avoid a stock split to obtain the opposite strategy: by refusing to split the stock and keeping the price high, they reduce trading volume.