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  2. Sunk cost - Wikipedia

    en.wikipedia.org/wiki/Sunk_cost

    The idea of sunk costs is often employed when analyzing business decisions. A common example of a sunk cost for a business is the promotion of a brand name. This type of marketing incurs costs that cannot normally be recovered [citation needed].

  3. Opportunity cost - Wikipedia

    en.wikipedia.org/wiki/Opportunity_cost

    From the traceability source of costs, sunk costs can be direct costs or indirect costs. If the sunk cost can be summarized as a single component, it is a direct cost; if it is caused by several products or departments, it is an indirect cost. Analyzing from the composition of costs, sunk costs can be either fixed costs or variable costs.

  4. Managerial economics - Wikipedia

    en.wikipedia.org/wiki/Managerial_economics

    The most common types of costs that are factored into this decision include: [89] Fixed costs; Variable costs; Marginal cost; Average total cost; Sunk costs; The impact of short-run and long run costs are important in determining production in a certain firm . It is assumed some costs are fixed in the short-run and are thus considered "fixed ...

  5. What Is Sunk Cost? - AOL

    www.aol.com/news/2013-04-03-sunk-cost-definition...

    Alamy There are some economic terms most of us know and understand, such as supply and demand. And there are other terms we will probably never even run across, like implicit logrolling and a ...

  6. Signalling (economics) - Wikipedia

    en.wikipedia.org/wiki/Signalling_(economics)

    A costly signal in which the cost of an action is incurred upfront ("ex ante") is a sunk cost. An example of this would be the mobilization of an army as this sends a clear signal of intentions and the costs are incurred immediately. When the cost of the action is incurred after the decision is made ("ex post") it is considered to be tying hands.

  7. The Sunk Cost Fallacy Is Ruining Your Decisions. Here's How - AOL

    www.aol.com/news/sunk-cost-fallacy-ruining...

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  8. Flour Bugs Are a Real Thing—Here’s an Easy Way to ... - AOL

    www.aol.com/flour-bugs-real-thing-easy-150000385...

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  9. Microeconomics - Wikipedia

    en.wikipedia.org/wiki/Microeconomics

    The fixed cost refers to the cost that is incurred regardless of how much the firm produces. The variable cost is a function of the quantity of an object being produced. The cost function can be used to characterize production through the duality theory in economics, developed mainly by Ronald Shephard (1953, 1970) and other scholars (Sickles ...