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  2. Sunk cost - Wikipedia

    en.wikipedia.org/wiki/Sunk_cost

    The idea of sunk costs is often employed when analyzing business decisions. A common example of a sunk cost for a business is the promotion of a brand name. This type of marketing incurs costs that cannot normally be recovered [citation needed].

  3. Signalling (economics) - Wikipedia

    en.wikipedia.org/wiki/Signalling_(economics)

    A costly signal in which the cost of an action is incurred upfront ("ex ante") is a sunk cost. An example of this would be the mobilization of an army as this sends a clear signal of intentions and the costs are incurred immediately. When the cost of the action is incurred after the decision is made ("ex post") it is considered to be tying hands.

  4. Opportunity cost - Wikipedia

    en.wikipedia.org/wiki/Opportunity_cost

    From the traceability source of costs, sunk costs can be direct costs or indirect costs. If the sunk cost can be summarized as a single component, it is a direct cost; if it is caused by several products or departments, it is an indirect cost. Analyzing from the composition of costs, sunk costs can be either fixed costs or variable costs.

  5. What Is Sunk Cost? - AOL

    www.aol.com/news/2013-04-03-sunk-cost-definition...

    Alamy There are some economic terms most of us know and understand, such as supply and demand. And there are other terms we will probably never even run across, like implicit logrolling and a ...

  6. Barriers to exit - Wikipedia

    en.wikipedia.org/wiki/Barriers_to_exit

    Some costs that require firm to comply in order to exit market. For example, remediation costs due to environmental regulations. High fixed exit costs. "can include loans, which the company pays back over time, property costs, vehicle costs or any settlement packages for investors or employees." [6] Indirect opportunity costs of exit: Sunk costs.

  7. Sunk cost fallacy: Economics claims FarmVille isn't fun - AOL

    www.aol.com/news/2011-03-30-sunk-cost-fallacy...

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  8. Microeconomics - Wikipedia

    en.wikipedia.org/wiki/Microeconomics

    Over 10 years, most costs become variable as workers can be laid off or new machinery can be bought to replace the old machinery [13] Sunk costs – This is a fixed cost that has already been incurred and cannot be recovered. An example of this can be in R&D development like in the pharmaceutical industry.

  9. High-speed rail’s ‘sunk-cost fallacy’ — spending good money ...

    www.aol.com/high-speed-rail-sunk-cost-133000271.html

    The sunk-cost problem helps explain why it was so hard to end that war. It is worth considering this problem as we reflect on current wars. The sunk-cost fallacy applies in our thinking about the ...