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A pair of Nordica ski boots designed for use with the Integral system. The bindings clipped onto the extension on the bottom of the sole. As was typical of the era, the boots are a rear-entry design. The Look Integral was a downhill ski binding that worked in conjunction with a custom ski boot made by Nordica. The Integral was fairly common in ...
Seeing the potential of the design, they sent him to Raichle's headquarters in Switzerland. Raichle already produced a series of ski boots that were copies of Nordica models, and during the early 1980s they were facing competition from an explosion of new styles like rear-entry. Raichle had nothing in development that could match their competitors.
In 1989, the Benetton Group purchased Nordica for US$ 120 million. By the time of the acquisition, Nordica reported sales of US$225 million (1,7 million pairs of boots). [4] In 2003 the Nordica brand was purchased again by the Tecnica Group, [5] after sales decreased to US$97,5 million on 730,000 pairs of boots plus 100,000 pairs of skis. [4]
Introduced the famed SX series of rear-entry boots in 1979, and was a major success through the 1980s. When the rear-entry design rapidly fell from favour around 1990, they purchased the San Giorgio factory and turned to traditional front-entry designs. Salomon remains a major boot producer today. Scarpa: Italy: 1938
Over the following ten years, Tecnica expanded its business and created the first Moon Boot. In 1985 Tecnica entered the outdoor footwear market. This happened through the purchase, in 1993, of LOWA, the historical outdoor shoemaker in Germany. In 2002, with the acquisition of Nordica, Tecnica Group became the first world producer of ski boots.
Rear-entry boots were brought to market in the early 1970s by the Hanson brothers to address the issue of getting conventional boots on and off, while also providing a generally better fit. [8] Rear-entry designs were very popular in the 1980s, notably Salomon designs like the racing-oriented SX 91 Equipe.
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