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A corporate group is composed of companies. The general rule is that a company is a separate legal entity from its shareholders, that is the shareholder's liability for the subsidiary's debts is limited to the value of the shares, [3] and the shareholders cannot be required to perform the company's obligations.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company.The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. [3]
The company was founded by 20 year old Marcel Bleustein-Blanchet in 1926. [7] In 2011, Publicis was named the third-largest marketing group worldwide by revenue, surpassing Interpublic. [8] By the end of 2010, the twin sectors of digital activities and high-growth emerging countries represented one-half of Publicis Groupe's total revenue.
Similar to other industries many companies can be termed as conglomerates. The Philip Morris group, which once was the parent company of Altria group, Philip Morris International, and Kraft Foods had an annual combined turnover of $80 bn. Although Phillip Morris International and Kraft Foods were spun off into independent companies. Nestlé
WPP's media investment management company holdings include GroupM, Mindshare, Wavemaker and Essence. [54] WPP's research insight and consulting companies include Kantar. [42] Hogarth Worldwide is a WPP-owned production company. [51] WPP's shopper marketing promotions company is PEP, LLC (formerly Promotion Execution Partners). [27]
The BCG Matrix, a chart designed by Bruce Henderson for the Boston Consulting Group in 1968, may help corporations to analyze their business units or product lines. This helps the company allocate resources; brand marketing, product management, strategic management, and portfolio analysis can use it as an analytical tool.
Marketing objectives are typically broad-based in nature, and pertain to the general vision of the firm in the short, medium or long-term. As an example, if one pictures a group of companies (or a conglomerate), the objective might be to increase the group's sales by 25% over a ten-year period.
Alliance Marketing is similar to Joint Venture Marketing. [3] Except it does not always involve the creation of a new company or brand in the right to sell its product or service. [4] Alliance marketing is also used where a group of companies often in new technology areas come together to sell the technology concept. [5]