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Krating Daeng (Thai: กระทิงแดง, RTGS: krathing daeng, pronounced [krà.tʰīŋ dɛ̄ːŋ]; lit. 'red bull' or 'red gaur') [1] is a non-carbonated energy drink created by Chaleo Yoovidhya. The drink is marketed and sold primarily in Southeast and East Asia; its derivative, Red Bull, is available in 165 countries. [2]
The Red Gaurs (Thai: กระทิงแดง, Krathing Daeng) were an extreme right-wing paramilitary organization active in Thailand during the 1970s. The Red Gaurs played a key role in the 6 October 1976 massacre of students and activists at Thammasat University.
Kratingdaeng Racing Team is a Thai auto racing team based in Bangkok, Thailand. The team has raced in the TCR International Series, since 2016. [1] Having previously raced in the Thailand Super Series and the VLN amongst others.
He was the originator of Krating Daeng (กระทิงแดง) and co-creator of the Red Bull brand of energy drinks. At the time of his death in 2012 at the age of 88, he was listed as the third-richest person in Thailand, with an estimated net worth of US$5 billion. [2] [3]
When branding their new product, Mateschitz referenced Krating Daeng's name: in Thai, daeng means red, and a krating (known in English as a gaur) is a large species of wild bovine native to the Indian subcontinent. Red Bull and Krating Daeng use the same red bull on yellow sun logo while continuing to market their drinks separately in the Thai ...
While working for German manufacturer Blendax (later acquired by Procter & Gamble) in 1982, Mateschitz traveled to Thailand and met Chaleo, owner of TC Pharmaceuticals. He found that the energy drink Krating Daeng, developed by Chaleo's company during the 1970s, helped to ease his jet lag. [5]
[4] [5] "One glass [of Krating Daeng] and the jet lag was gone", he recalled. Sensing the commercial opportunities of this drink in Europe, Mateschitz struck a partnership deal with the Thai businessman Chaleo Yoovidhya who had already been successfully selling Krating Daeng to lorry drivers and factory workers. [14]
Chalerm Yoovidhya is the eldest son of Chaleo Yoovidhya, the originator of Krating Daeng and co-creator of the Red Bull brands of energy drinks. [2] His brother Saravoot Yoovidhya runs Red Bull in Thailand, and is a main board director of Kasikorn Bank .