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The first Rolls-Royce motorcars did not feature radiator mascots; they simply carried the Rolls-Royce emblem. When John, 2nd Baron Montagu of Beaulieu commissioned his friend, sculptor Charles Robinson Sykes, who worked in London under the nobleman's patronage, to sculpt a personal mascot for the bonnet of his 1909 Rolls-Royce Silver Ghost, Sykes chose Eleanor Velasco Thornton as his model.
A common element on every Rolls-Royce since 1911 is the "Spirit of Ecstacy" on the hood that serves as a type of "calling card" and denotes the message of luxury. [5] During the 1920s, advertisements for Mercedes-Benz emphasized their "star" hood ornament as representing the "world-famous product of the oldest automobile works in the world" and ...
Spirit of Ecstasy, the bonnet mascot sculpture on Rolls-Royce cars. Rolls-Royce Motor Cars Limited was created as a wholly owned subsidiary of BMW in 1998 after BMW licensed the rights to the Rolls-Royce brand name and logo from Rolls-Royce Holdings plc, [6] and acquired the rights to the Spirit of Ecstasy and Rolls-Royce grille shape trademarks from Volkswagen AG.
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The Spirt of Ecstasy also called Emilie Sculptured by Charles Robinson Sykes. The Spirit of Ecstasy, also called "Emily", "Silver Lady" or "Flying Lady", carries with it a story about a secret passion between John Walter Edward Douglas-Scott-Montagu (second Lord Montagu of Beaulieu after 1905, a pioneer of the automobile movement, and editor of ''The Car'' magazine from 1902) and his secret ...
The Beast was brought to the attention of Rolls-Royce, who took Dodd to court after he refused to remove their radiator grille, badges, and Spirit of Ecstasy mascot. After a heavily publicised trial, Dodd lost the court case and the Rolls-Royce trademarked features were removed. The grille was replaced with one bearing Dodd's "JD" initials.
The 1904 Rolls-Royce 10 hp Two-Seater is currently listed on the Guinness World Records as the most expensive veteran car to be sold, at the price of US$7,254,290 (equivalent to $10,660,000 in 2023), on a Bonhams auction held at Olympia in London on December 3, 2007.
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