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The acquisition is a part of Ferrero's strategy to buy brands which have been neglected within broader food companies' portfolios. [26] Kellogg retained the rights to other Keebler products, such as crackers, either under the Kellogg's or Sunshine names. The acquisition closed on July 29, 2019. [27] [28]
Sunshine Biscuits expanded the distribution and popularity of Cheez-It crackers across the country. In 1996, Keebler acquired Sunshine Biscuits, and in 2001, Kellogg's acquired Keebler, bringing Cheez-It crackers under its umbrella. [4] [5] In late 2023, Kellogg's spun off its North American cereal division as WK Kellogg Co. The company's snack ...
The crackers contain 70 calories per serving with four total crackers in one serving. [2] Originally branded as a product of Keebler , it became a product of Kellogg's after the mega American manufacturer acquired the brand in 2001, before subsequently selling the Keebler cookie lineup as well as rights to the Keebler brand name in 2019.
Kellogg agreed to sell its Keebler and Famous Amos brands, as well as its fruit snacks business, to Ferrero for $1.3 billion.
Big-box retailer Costco Wholesale (NASDAQ: COST) has dazzled Wall Street with a breathtaking 250% total return over the past five years, easily trouncing the S&P 500.The company's famously low ...
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Costco Wholesale wasn’t one of them. The 10 stocks that made ...
Kellogg's kept the Keebler cracker line and replaced the Keebler name on their crackers with the Kellogg's name. In October 2019, Kellogg's partnered with GLAAD by "launching a new limited edition "All Together Cereal" and donating $50,000 to support GLAAD's anti-bullying and LGBTQ advocacy efforts". The All Together cereal combined six mini ...
Kellogg says the Kellanova name is meant to tie back to the heritage of the company while also signaling a new era of growth in a still-surging snacks industry. Shares of Kellanova fell 7% on the ...