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Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1]Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.
[34] [35] [36] In November 2018, the brand launched a collection with Hailey Baldwin as the face of their Christmas campaign. [37] [38] [39] In February 2019, the brand launched a second collection with American model Ashley Graham. [40] In June 2019, PrettyLittleThing launched a summer collaboration with American singer, songwriter, record ...
Cactus Plant Flea Market is an American design and fashion brand, known for depictions of faces with four eyes. [1] Established by fashion designer Cynthia Lu in 2015, [2] it has collaborated with Nike, [3] [4] Kid Cudi, [5] and created toys for an adult-version of the McDonald's Happy Meal in 2022.
Pearpop is an American social media collaboration platform headquartered in Los Angeles. The company was co-founded by former creator Cole Mason and talent manager Guy Oseary in October 2020. [1] The platform enables brands to discover and activate social media creators for social media campaigns, instantly and at scale.
PARIS — Unilever said it has launched a new initiative, called the Positive Beauty Growth Platform, to partner with scale-ups and start-ups in order to drive innovation, technology and brand ...
On April 4, 2019, Beyoncé announced the first collaboration between Ivy Park and Adidas. [14] This partnership marked the relaunch of the Ivy Park brand after severing ties with retailer Topshop. In a statement released on the official Ivy Park website, Beyoncé shares, "This is the partnership of a lifetime for me...
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