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Arm & Hammer is a brand of baking soda-based consumer products marketed by Church & Dwight, a major American manufacturer of household products. The logo of the brand depicts the ancient symbol of a muscular arm holding a hammer inside a red circle with the brand name and slogan .
Arm & Hammer trade card from the 1870s Advertisement . Church was born in East Haddam, Connecticut, on January 8, 1799. He was the son of Oliver Church, a school teacher, and Elizabeth (née Cone) Church. [1] His mother and father died while he was still a child, leaving him an orphan with little means.
This idea was promoted by the leading U.S. brand of baking soda, Arm & Hammer, in an advertising campaign starting in 1972. [73] Though this campaign is considered a classic of marketing, leading within a year to more than half of American refrigerators containing a box of baking soda, [ 74 ] [ 75 ] there is little evidence that it is effective ...
While this attempt was unsuccessful, Hammer's Occidental Petroleum in 1986 acquired enough stock for him to join the Church & Dwight board of directors until he died in 1990. [ 6 ] In 1970, the Arm & Hammer brand introduced the market's first nationally distributed, phosphate-free detergent: Arm & Hammer Powder Laundry Detergent.
However, the Arm & Hammer company's brand name did not originate with Armand Hammer. It was in use 31 years before Hammer was born. [102] While Hammer and Occidental said that the Church & Dwight investment was a coincidence, Hammer acknowledged previously trying to buy the Arm & Hammer brand as a result of often being asked about it. [103] [104]
Arm and hammer is a symbol of industry, and the god Vulcan. Arm and hammer may also refer to: Arm & Hammer, brand of baking soda products; Arm & Hammer Park, formerly Mercer County Waterfront Park, in Trenton, New Jersey, USA; Armnhmr, electronic music duo that did a remix of "Closer" (The Chainsmokers song)
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