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New Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts , the multinational corporation was founded in 1906 as the New Balance Arch Support Company .
1990s: New types of soles were introduced to improve the balance of the player. The Adidas Predator, designed by Australian Craig Johnston in the late 1980s, was released in 1994 and enjoyed instant success. Mizuno, Reebok, Uhlsport, and Nike began consistently making football boots in this decade.
New Balance 99X Series is a series of athletic shoes produced by New Balance since the introduction of the first New Balance 990 in 1982. The shoes have been updated sporadically since the original 990, all models have used the 99X numbering format, and some model numbers have been reused throughout the years.
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They modeled the cleats differently featuring an "action last", meaning its sole had a steeper angle for "snug fit, proper support and maximum traction." [12] In today's game more players prefer to wear molded cleats because they are more comfortable, but don't allow for changing during certain field conditions. Depending on the type of field ...
The popularity of the series led to New Balance deciding to release a cheaper alternative in the line for budget consumers. [citation needed] The cheaper version would eventually be called the 574 and would be designed by long time New Balance designer, Steven Smith. The design of the shoe was a combination of different models.
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