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Currently a subsidiary of global company Fruit of the Loom, Russell Athletic was the main brand of Russell Brands, LLC. until its acquisition in 2006. [ 1 ] [ 2 ] [ 3 ] Founded in 1902, the company produced team uniforms for a wide range of sports, such as American football , basketball , baseball , softball , and volleyball .
Fruit of the Loom is one of the largest manufacturers and marketers of underwear, printable T-shirts and fleece for the activewear industry, casualwear, women's jeanswear, and childrenswear. The company employs more than 32,400 people worldwide. [citation needed] The company is a vertically integrated manufacturer.
The contract also stipulated that the company held the exclusive right to manufacture and market replicas of major league uniforms, T-shirts and shorts. This put the company in an advantageous position in relation to its main rival, Champion, Inc., the supplier of uniforms to the NBA teams. In 1992 alone, Russell's international sales increased ...
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Wholesale fashion distribution refers to the global market of bulk clothing sales, in which producers, wholesalers and sellers are involved in a commercial, business-to-business process. Procedure [ edit ]
Gildan Activewear Inc. (/ˈɡɪldən/) is a Canadian manufacturer of branded clothing, including undecorated blank activewear such as t-shirts, sport shirts and fleeces, which are subsequently decorated by screen printing companies with designs and logos.
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