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Re-branding the 2003 Batman toy line and creating a new Superman line in DC Superheroes, Mattel decided to take Justice League Unlimited into the new brand as well, effectively creating three sub-brands within one umbrella brand. The new packaging mirrored both Batman and Superman in design.
At the time of its introduction at the 1998 Toy Fair, [2] the Imaginext System included only two themed worlds: medieval and city venues. The original medieval line attempted to capture the action of battle with its fortresses, dungeons, knights, wizards, and dragons and featured the Battle Castle play set as well as several knight and wizard action figures sold separately. [3]
6" Action Figure Toy Line of DC Superheroes. DC Superheroes is a collection of action figures originally produced by Mattel in early 2006. It is divided into three different lines - the Justice League Unlimited toyline, with figures based on the animated Justice League Unlimited series; the S3: Select Sculpt Series, featuring more comic-accurate figures in the 6" scale; and a 12" figure line.
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The Marx Toy Company produced the first pose-able Batman action figure in the mid-1960s. It was about 4" tall (10 cm) and came with a multitude of accessories including cuffs, batarangs, and a fire extinguisher. Very few remain in existence, and they have been described as the "holy grail" for vintage Batman toy collectors.
After Christmas 2005, Mattel released Batsignal Batman (without the Batsignal accessory), Bane, Scarecrow, and re-released Killer Croc in the US mass market under the new toy line DC Super Heroes. Batman had the accessories that came with the San Diego Comic-Con '03 Batman figure, a rubber cape (from the SDCC '04 exclusive), and a new paint ...
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3180 Kingsdale Center, Columbus, OH · Directions · (614) 459-6494target.com has been visited by 1M+ users in the past month
914 Williams Ave, Columbus, OH · Directions · (614) 545-3190