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  2. Delivery (commerce) - Wikipedia

    en.wikipedia.org/wiki/Delivery_(commerce)

    Home delivery is often available for fast food and other convenience products, e.g. pizza delivery. [2] Sometimes home delivery of supermarket goods is possible. [3] A milk float [4] is a small battery electric vehicle (BEV), specifically designed for the delivery of fresh milk. A new form of delivery is emerging on the horizon of the internet ...

  3. Direct-to-consumer - Wikipedia

    en.wikipedia.org/wiki/Direct-to-consumer

    Direct-to-consumer (DTC or D2C) or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or middlemen.

  4. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    Advertising management is a complex process that involves making many layered decisions including developing advertising strategies, setting an advertising budget, setting advertising objectives, determining the target market, media strategy (which involves media planning), developing the message strategy, and evaluating the overall ...

  5. Order fulfillment - Wikipedia

    en.wikipedia.org/wiki/Order_fulfillment

    Delivery lead time is the blue bar, manufacturing time is the whole bar, the green bar is the difference between the two. Order fulfilment (in American English: order fulfillment) is in the most general sense the complete process from point of sales enquiry to delivery of a product to the customer.

  6. Retail media - Wikipedia

    en.wikipedia.org/wiki/Retail_Media

    Retail media is marketing to consumers at or near their point of purchase, or point of choice between competing brands or products. Common techniques include in-store advertising, online advertising, sampling, loyalty cards and coupons or vouchers. The planning and use of retail media is a key component in the delivery of shopper marketing ...

  7. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    For example, if the price of a product is $93 and the sales price is $79, people will initially compare the left digits first (9 and 7) and notice the two digit difference. [6] However, because of this habitual behavior, "consumers may perceive the ($14) difference between $93 and $79 as greater than the ($14) difference between $89 and $75". [ 6 ]

  8. Cannibalization (marketing) - Wikipedia

    en.wikipedia.org/wiki/Cannibalization_(marketing)

    Cannibalization is an important issue in marketing strategy when an organization aims to carry out brand extension.Normally, when a brand extension is carried out from one sub-category (e.g. Marlboro) to another sub-category (e.g. Marlboro Light), there is an eventuality of a part of the former's sales being taken away by the latter.

  9. Preemption (computing) - Wikipedia

    en.wikipedia.org/wiki/Preemption_(computing)

    The period of time for which a process is allowed to run in a preemptive multitasking system is generally called the time slice or quantum. [1]: 158 The scheduler is run once every time slice to choose the next process to run. The length of each time slice can be critical to balancing system performance vs process responsiveness - if the time ...