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Monster was founded in 1979 by Noel Lee as Monster Cable Products. [1] Lee, an audiophile and engineer, was experimenting with different copper qualities, wire constructs and winding methods of audio cables in his family's garage and comparing them while listening to Tchaikovsky's 1812 Overture.
Lee received an order from a Canadian distributor [10] for 30,000 cables. [2] [9] The distributor wouldn't pay until the products were shipped, [10] so Lee took out a $250,000 bank loan to pay for the production of the cables. [1] [10] [12] According to Lee, he started the company without business experience or a strategy. [7] [8]
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Customer service is the assistance and advice provided by a company through phone, online chat, mail, and e-mail to those who buy or use its products or services. Each industry requires different levels of customer service, [ 1 ] but towards the end, the idea of a well-performed service is that of increasing revenues.