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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
Jim French (born James Thomas French, July 14, 1932 – June 16, 2017) was an American artist, illustrator, photographer, filmmaker, and publisher. He is best known for his association with Colt Studio, which he, using the pseudonym Rip Colt, [1] created together with business partner Lou Thomas in late 1967. Thomas parted from the endeavor in ...
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San Diego Magazine was established by Edwin Self in 1948. [15] The publishers were Edwin and Gloria Self, who also served as joint editors until they sold the title to Jim Fitzpatrick, former publisher of Entrepreneur, in 1994. It was acquired by CurtCo Media in 2005, who sold it to Desert Publications in 2010. [16]
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