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Google Analytics includes Google Website Optimizer, re-branded as Google Analytics Content Experiments. [16] [17] Google Analytics' Cohort analysis helps in understanding the behavior of component groups of users apart from your user population. It is beneficial to marketers and analysts for the successful implementation of a marketing strategy.
Google Answers – online knowledge market that allowed users to post bounties for well-researched answers to their queries. Discontinued on November 28; still accessible (read-only). Writely – web-based word processor. On October 10, Writely was merged into Google Docs & Spreadsheets. Google Deskbar – desktop bar with a built-in mini browser.
Google Answers' predecessor was Google Questions and Answers, which was launched in June 2001. This service involved Google staffers answering questions by e-mail for a flat fee (US$3.00). It was fully functional for about 24 hours, after which it was shut down, possibly due to excessive demand and the tough competition that Yahoo! set in place ...
Analytics is the "extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions." It is a subset of business intelligence , which is a set of technologies and processes that uses data to understand and analyze business performance to drive decision-making .
Behavioral analytics is also used by Target to suggest products to customers in their retail stores, while political campaigns use it to determine how potential voters should be approached. In addition to retail and political applications, behavioral analytics is also used by banks and manufacturing firms to prioritize leads generated by their ...
Google Analytics [106] is a free tool that shows the behavior and other information, such as demographics and device type used, of website visitors from social networks. This and other commercial offers can aid marketers in choosing the most effective social networks and social media marketing activities.
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Business analytics (BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods .
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