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The team acquired significant commercial sponsorship from Yardley for the 1970 season, running in white with black, gold and ochre stripes in a stylised "Y" wrapping around the car's bodywork, losing this deal to McLaren for the 1972 season and replacing it by Marlboro's familiar white and red (a flat shade, not dayglo) colours.
The McLaren team won the Indianapolis 500 twice; a McLaren chassis entered by Roger Penske also won the 500. [1] Towards the end of the decade the team's Formula 1 results began to decline and title sponsor Marlboro engineered a merger with the Project 4 team run by Ron Dennis.
Formula One sponsorship liveries have been used since the 1968 season. Before the arrival of sponsorship liveries in 1968 the nationality of the team determined the colour of a car entered by the team, e.g. cars entered by Italian teams were rosso corsa red, cars entered by French teams were bleu de France blue, and cars entered by British teams (with several exceptions, such as cars entered ...
McLaren CEO Zak Brown speaks during a news conference in advance of the Formula One Miami Grand Prix auto race, Friday, May 5, 2023, at the Miami International Autodrome in Miami Gardens, Fla. (AP ...
McLaren and Marlboro had the longest sponsorship deal between a team and its title sponsor in Formula One history, which lasted for 23 consecutive seasons (1974–1996). Over the years, McLaren altered the Marlboro livery to comply with regional anti-tobacco sponsorship laws which were in place in countries like France, the UK and later Germany.
It is intended to offer year-by-year guidance, assistance and endorsement to help promising young racers climb the motorsport ladder. The programme was also formerly known as the McLaren-Honda Young Driver Programme and the McLaren-Mercedes Young Driver Support Programme, reflecting engine deals with Honda and Mercedes, respectively.
TAG Group (Holdings) S.A. is a private holding company based in Luxembourg City, Luxembourg.The name 'TAG' is an acronym of Techniques d'Avant Garde.The company generates revenue through its various subsidiaries that offer products and services in the business aviation, motorsports, hospitality, consumer products and real estate industries.
At the end of 1980, the team merged with the McLaren Formula One team. The team name lived on in the designation of the McLaren F1 race cars from 1981 to the 2016 season, all McLarens, starting with the John Barnard designed McLaren MP4/1 , had carried the "MP4" name, with MP4 standing for "Marlboro Project 4" and later "McLaren Project 4".