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Graphic design is the practice of combining text with images and concepts, most often for advertisements, publications, or websites.The history of graphic design is frequently traced from the onset of moveable-type printing in the 15th century, yet earlier developments and technologies related to writing and printing can be considered as parts of the longer history of communication.
The movement began to coalesce after a periodical publication began in 1959 titled New Graphic Design, which was edited by several influential designers who played major roles in the development of International Typographic Style. The format of the journal represented many of the important elements of the style—visually demonstrating the ...
The History of Graphic Design, Volume 1 explores the development of graphic design from the end of the 19th Century to the end of the 1950s. [6] It covers historically significant design styles like Futurism and the New Typography, and includes biographies of designers such as Henry van de Velde, Karel Teige, and James Pryde and William Nicholson.
Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
Graphic art mostly includes calligraphy, photography, painting, typography, computer graphics, and bindery. It also encompasses drawn plans and layouts for interior and architectural designs. [1] In museum parlance "works on paper" is a common term, covering the various types of traditional fine art graphic art.
Typeface remains the groundwork for design concepts. The hallmark of early modern typography is the sans-serif typeface. "Because of its simplicity, the even weight of its lines, and its nicely balanced proportions, sans serif forms pleasing and easily distinguished word patterns – a most important element in legibility and easy reading."
The idea of the New was the basis for the transformation of the entire system of printed graphics and graphic design. [10] He advocated the use of standardised paper sizes for all printed matter, and made some of the first clear explanations of the effective use of different sizes and weights of type in order to quickly and easily convey ...
New Graphic Design, French: Graphisme Actuel) was a quarterly graphic design journal founded in 1958. [1] The journal disseminated the tenets of the International Typographic Style and was key in its emergence as a movement. Eighteen issues of the journal were published from 1958 to 1965. [2]