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From its inception until 1978, Virginia Slims saw a steady increase in market share to 1.75% (3.9% of all female smokers). With the introduction of Lights in 1978, the market share increased to 2.5%. Other packings, including 120's, Ultra Lights, and Superslims helped push the market share to a peak of 3.1% (nearly 7% of female smokers) in 1989.
Unlit Eve and Eve Blue cigarettes, German made Unlit Eve Light 120 cigarette, American made (ultra light and menthol styles similar) Eve's packaging was created by Lubalin, Smith, & Carnase, and originally featured an art nouveau design that covered both the box and the cigarettes. [ 6 ]
The cigarette has a slim shape at 17mm in circumference [5] and 100mm in length, specifically marketed towards women. By comparison, standard cigarettes are 25mm in circumference, and slim cigarettes are 23mm in circumference. Capri is available in regular light and menthol light varieties, as well as regular and menthol ultra-light varieties.
5. Virginia Slims Superslims. Tar 1 mg. Nicotine 0.1 mg. Virginia is a cigarette brand owned by a tobacco industry giant, Altria (NYSE:MO). The brand focuses on female consumers mainly, offering a ...
Its major brands include Marlboro, Virginia Slims, Benson & Hedges, Merit, and Parliament. The company was incorporated in New York City in 1902 as Philip Morris & Co. Ltd. In 1919 George J. Whelan, along with fellow shareholders Reuben M. Ellis and Leonard B. McKitterick, acquired the American division of the company and created Philip Morris ...
An old pack of English Benson & Hedges cigarettes, with a UK text warning at the bottom of the pack. Benson & Hedges was founded in London in 1873 by Richard Benson and William Hedges as Benson and Hedges Ltd. Alfred Paget Hedges succeeded his father in the business in 1885, the same year which Richard Benson left the business.
[1] [2] In 1952 or 1953, the first L&M cigarettes were created, and they were one of the earliest brands to have a filter that was not one-sided. [1] [3] When L&M was launched, their slogan was "American cigarettes of the highest quality with the best filter". Liggett Group later made a proposal to take the brand international due to their ...
Merit had a 3.1% market share in January 1992, a decline from 3.5% during the comparable period the year before, according to figures compiled by John C. Maxwell, Jr., an analyst at Wheat, First Securities Inc. Merit shipments for the period declined to 11.5 billion cigarettes, or more than half a billion packs, compared with 13.3 billion ...