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Traditional Indian clothing such as the kurti have been combined with jeans to form part of casual attire. [70] Fashion designers in India have blended several elements of Indian traditional designs into conventional western wear to create a unique style of contemporary Indian fashion. [69] [70]
[10] [11] Gupta is known to use traditional Indian embroidery techniques like zardozi, nakshi and dabka and borrow abstract patterns from nature. [12] He holds the distinction of being the third Indian designer, following Rahul Mishra (who has consistently showcased since 2020) and Vaishali S (in 2021), to present at the couture week. [7] [6]
Post-independence focus on revival of traditional textile and design led to the rise of "ethnic chic". The history of clothing in India dates back to ancient times, yet fashion is a new industry, as it was the traditional Indian clothing with regional variations, be it the sari, ghagra choli or dhoti, that remained popular until the early decades of post-independence India. [1]
As well as shops in India, Kumar's company has also opened branches in Paris, London and New York. The London branch closed after three years, in 1999. Her company's annual turnover at the time was the highest of any Indian fashion outlet, estimated at around ₹10 billion.
The remnants of the ancient Indian clothing can be found in the figurines discovered from the sites near the Indus Valley civilisation, the rock-cut sculptures, the cave paintings, and human art forms found in temples and monuments. These scriptures view the figures of human wearing clothes which can be wrapped around the body.
Women in ghagra choli, c. 1872. Ghagra choli (also known as lehenga choli and chaniya choli) is a type of ethnic clothing for women from India, notably in the Indian states of Rajasthan, [1] [2] Gujarat, [3] Madhya Pradesh, Uttar Pradesh, Bihar, Haryana, Punjab, Himachal Pradesh, Uttarakhand, Jammu and Kashmir and southern Nepal in Terai plains.
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