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Reception theory is a version of reader response literary theory that emphasizes each particular reader's reception or interpretation in making meaning from a literary text. Reception theory is generally referred to as audience reception in the analysis of communications models.
For example, a film may be received as a comedy by some viewers, while others might perceive it as a tragedy, depending on their own experiences and cultural backgrounds. Reception theory further highlights the complex nature of media consumption, as audiences are not passive recipients but active participants in the construction of meaning.
Transactional reader-response theory, led by Louise Rosenblatt and supported by Wolfgang Iser, involves a transaction between the text's inferred meaning and the individual interpretation by the reader influenced by their personal emotions and knowledge. [7]
Classical reception studies is the study of how the classical world, especially Ancient Greek literature and Latin literature, have been received since antiquity. It is the study of the portrayal and representation of the ancient world from ancient to modern times.
"Horizon of expectation" (German: Erwartungshorizont) is a term fundamental to German academic Hans Robert Jauss's reception theory.The concept is a component of his theory of literary history where his intention is to minimise the gulf between the schools of literature and history which have previously relegated the reader to play only a minor role in the interpretation of literature. [1]
Reception theory: An application of reader response theory that argues the meaning of a text is not inherent within the text itself, but the audience must elicit meaning based on their individual cultural background and life experiences. Social scientific interest in audiences as agents is, in part, a consequence of research on media effects.
[16] [8] [17] For example, James Watson and Anne Hill see Lasswell's model as a mere questioning device and not as a full model of communication. [10] In the early reception, the term "Lasswell's formula" was commonly used instead by scholars interested in describing and classifying acts of communication.
It reported on national news from London and the major events of the day, and was broadcast throughout the UK. He applied Hall's reception theory to study the encoding/decoding model of this news program. This study focused on the ways this program addressed the audience member and the ideological themes it presented.
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