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  2. Levi Strauss & Co. - Wikipedia

    en.wikipedia.org/wiki/Levi_Strauss_&_Co.

    Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.

  3. Jacob W. Davis - Wikipedia

    en.wikipedia.org/wiki/Jacob_W._Davis

    Strauss agreed, and on May 20, 1873, US Patent No. 139,121 for "Improvements in fastening pocket openings" was issued in the name of Jacob W. Davis and Levi Strauss and Company. [8] That same year, Davis started sewing a double orange threaded stitched design onto the back pocket of the jeans to distinguish them from those made by his ...

  4. How Should Jeans Fit? Here’s Everything You Need to Know ...

    www.aol.com/jeans-fit-everything-know-waistbands...

    It turns out, there are a few key areas (including the waistband and the hem) that are most important to pay attention to—and once you know what to look for, it can make the process of finding ...

  5. Toughskins - Wikipedia

    en.wikipedia.org/wiki/Toughskins

    When launched, the line consisted of children's jeans which were sold with the guarantee that children would grow out of them before the pants wore out. A Sears brand-awareness survey determined that by 1973, the Toughskins had become better known by mothers than the Levis brand, already a century old at that time.

  6. Low-rise (fashion) - Wikipedia

    en.wikipedia.org/wiki/Low-rise_(fashion)

    [10] [11] [12] Gradually the wide acceptance of low-rise pants by men led to low-rise swimwear and underpants. [13] [14] Britney Spears is credited with popularizing the fashion in the US in the early 2000s. [15] [16] From 2001 to 2007, low-rise jeans often exposed thongs or G-strings, but this declined after 2007.

  7. Levi Strauss - Wikipedia

    en.wikipedia.org/wiki/Levi_Strauss

    Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]

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