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In 2001, the lyric "Shake junt staring, I don't mean no harmin'/Call me Mr. Whipple cause I want to squeeze the Charmin" was included in the Project Pat song "Ooh Nuthin". In 2006, the lyric "You can call me Mr. Whipple, I won't do no harmin'/Never to the Charmin, come holla at me woman" was included in the Project Pat song " Good Googly Moogly ".
He made 504 commercials as Mr. Whipple, earning U.S. $300,000 annually while working only 12–16 days a year. [2] [5] In an interview with ABC News on April 22, 1983, he mentioned that the first series of commercials for Charmin he appeared in were filmed in, appropriately enough, Flushing, New York City. [6]
Chervokas went to work in the advertising industry following his graduation from college. In 1964, while working for Benton & Bowles, Chevokas wrote the Mr. Whipple commercial and created the character's iconic plea to grocery shoppers, "Please don't squeeze the Charmin." [1] The commercial proved a massive hit with consumers.
Whipple told his customers: "Please don't squeeze the Charmin!", emphasizing its softness in more than 500 advertisements between 1964 and 1985, [6] and later returning in 1999–2000. The country song "Don't Squeeze My Sharmon", which was a minor hit for Charlie Walker in 1967, was inspired by the ad campaign for Charmin.
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Wilson is also widely recognized for his role in a series of TV commercials as a grocery store employee "Mr. Whipple", famously encouraging people not to "Squeeze the Charmin". Wilson appeared as various characters in a total of 18 episodes of "Bewitched" between 1965 and 1972.
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