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Starter was founded in New Haven, Connecticut by David Beckerman, a University of New Haven alumnus, to manufacture team uniforms for high school athletic programs. [6]In 1976, the company entered into non-exclusive licensing agreements with a number of professional sports leagues, paying royalties of 8–10% for the right to manufacture and market copies of professional athletic apparel.
The Dockers campaign tagline, "Wear The Pants" was marketed as a call to masculinity for men. [11] The campaign incorporated outside sources to incite men to reclaim their lost male-aesthetic. Along with a new campaign message, the Dockers brand has since revitalized their product line as well, featuring several new styles aimed at a younger ...
Schott NYC was the first company to put a zipper on a jacket [1] [2] [3] and they created the classic Perfecto motorcycle jacket, which was made popular by films such as The Wild One (1953). The company made clothing for the United States Armed Forces during World War II and later also for American law enforcement. Schott NYC is still owned by ...
The company also began to introduce other products into their line, including shorts, perfume, optical and sunglasses, tennis shoes, deck shoes, walking shoes, watches, and various leather goods. In 1977, Le Tigre Clothing was founded in an attempt to directly compete with Izod Lacoste in the US market, selling a similar array of apparel, but ...
The sponsorship included both the men's and women's teams, and ended at the end of 2010. [ 22 ] On August 4, 2010, Columbia Sportswear Company signed an agreement to acquire OutDry Technologies S.r.l., which owns the intellectual property and other assets comprising the OutDry brand and related business, via a cash purchase from Nextec S.r.l ...
A zipper (N. America), zip, zip fastener (UK), formerly known as a clasp locker, is a commonly used device for binding together two edges of fabric or other flexible material. Used in clothing (e.g. jackets and jeans ), luggage and other bags , camping gear (e.g. tents and sleeping bags ), and many other items, zippers come in a wide range of ...
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