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The BBA program consists of 7 modules (courses), divided into two semesters with four modules in the first and three modules in the second one. At the end of the studies, students complete a final thesis. The program focuses on theoretical knowledge of the basic areas of management and can also be considered as a preparatory phase for the MBA.
The ESSEC Global BBA is the Bachelor of Business Administration program of the French institution ESSEC Business School.. It was created in 1975 by ESSEC to prepare students to meet the needs of French firms launching operations on the international market.
BBA programs expose students to a range of core subjects and generally allow students to specialize in a specific business-related academic discipline or disciplines. The BBA degree also develops a student's practical, managerial, and communication skills, and business decision-making capabilities that prepare them for the management of a ...
Business school – University-level institution teaching business administration – university-level institution that confers degrees in business administration or management. Such a school can also be known as "school of management", "school of business administration", or, colloquially, "b-school" or "biz school".
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
California Coast University presently offers undergraduate and graduate programs in business administration, management, marketing, psychology, criminal justice, human resource management, health care management, and education. Academics at California Coast University are offered through five schools: School of Administration and Management ...