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The platform hosts millions of user-created games (officially referred to as "experiences"), all created using a dialect of the programming language Lua and the platforms game engine, Roblox Studio. While Roblox is free-to-play, it features in-game purchases done through its virtual currency known as Robux, and game developers on the platform ...
The move is a minor departure from Roblox's successful and longstanding business model of free-to-play games, with a focus on purchases of its in-game currency "Robux", which is used to buy items ...
The game was initially launched on April 13, 2022 [143] as a paid beta game, costing 50 Robux to access, and officially released as free-to-play three days later. [142] Reaching 70 million plays [ 144 ] and 275,000 concurrent players in the first week of its release, it broke the record for the largest launch on Roblox, and it would reach 500 ...
Some pets can only be purchased with Roblox ' s virtual currency, Robux. [8] Pets are grouped into five classes based on rarity and cost: common, uncommon, rare, ultra-rare, and legendary. [9] Once hatched, pets grow from their starting status as newborns, growing up into juniors, pre-teens, teens, post-teens, and eventually becoming full-grown.
Various Roblox games with similar concepts to Dress to Impress, including It Girl, which was created by a developer named Sara, and Slay the Runway, were also released after Dress to Impress. [ 12 ] [ 6 ] In September 2024, Dress to Impress routinely had the most concurrent players of any game on Roblox, usually averaging over 250 thousand, and ...
Premium currency is a type of virtual currency used by many free-to-play games to support microtransactions, such as V-bucks used for Fortnite or Robux for Roblox. While many games have a virtual currency that is gained while playing the game and can be used to buy items and equipment, premium currency generally is acquired by exchanging real ...
Loot boxes result in high revenues because instead of a one-time purchase for the desired item, users may have to buy multiple boxes. This method has also been called a form of underage gambling . Items and features available by microtransaction can range from cosmetic (such as decorative character attire) to functional (such as weapons and items).
In October 2024, Meta started rolling out Meta Credits, which is a new way to pay for items in Meta Horizon, similar to Robux in Roblox or Tokens in Rec Room. They can be purchased on mobile or in VR with USD. The AI clothes generator was in a beta test for this month, so it was free from October 1 to October 31.