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Geared toward ages 4–9, [8] [9] toys in the GoldieBlox series introduce engineering concepts to girls through storytelling and building. Each toy introduces new characters and concepts. There are six sets in the series. In 2014, GoldieBlox began introducing digital content.
[2] [4] Houzz became a company in the fall of 2010. [4] In November 2010, Houzz released an app for the iPad. [5] The Android version of the app was released in December 2012. [6] In July 2013, Houzz introduced the Real Cost Finder, an interactive tool that helps users plan home renovations and total costs.
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The book series inspired a similar book series aimed at a male audience: Stories for Boys Who Dare to be Different by Ben Brooks, and Illustrated by Quinton Winter. [ 7 ] [ 8 ] Ben Brooks and Quinton Winter also collaborated on a book aimed at a gender-neutral demographic, containing a mix of male and female role models, Stories for Kids Who ...
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In response to poll results indicating strong support for computer engineers, the doll set was created and introduced in 2010. In 2014, Mattel apologized for the accompanying book, I Can Be a Computer Engineer , after complaints that it represented Barbie as incompetent in the field, needing the help of men.
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The almost exclusive use of pink for girls' toys has raised concern that it is polarizing gender identity from an early age, to the detriment of girls, by over-emphasizing beauty and passivity over fun and creativity. [4] The reasons why girls may as a group prefer pink are not clear. Theories are divided between the nature versus nurture question.
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