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Rainbow Shops is now owned by the Syrian-Jewish Chehebar family. [4] [5] Today, along with sister brands 5-7-9 and Marianne, Rainbow operates 1,300 stores in United States, Puerto Rico, and the U.S. Virgin Islands. [2] Rainbow's holding company, A.I.J.J. Enterprises Inc., purchased the 5-7-9 brand in 1999 from the bankrupt Edison Brothers Stores.
In 1970 (54 years ago) (), Edison Brothers Stores purchased the 5-7-9 chain, making it one of numerous clothing and shoe chains the company expanded nationwide. [2] In May 1999 (25 years ago) (), Edison Brothers, which had gone bankrupt and was being liquidated, sold the 5-7-9 stores to a newly formed subsidiary of A.I.J.J. Enterprises, Inc., owner of Rainbow Shops.
The stores joined nine other Rainbow supermarkets that were shut down in July, 2014, after Rainbow's owner Roundys left the Twin Cities market. After the closures the brand only had four remaining stores. [9] The two Rainbow Foods stores on Lake Street and on Robert Street were said to close by November 9, 2014. After the closures there were ...
Rainbow's first substantial expansion, in 1978, was the opening of a general store (selling vitamins, dry goods, housewares, books, clothing etc.). It was located a few doors down from the grocery store. The general store initially ran at a considerable loss and became a significant financial drain on the grocery store.
Sid Applebaum and Gateway Foods CEO, D. B. Reinhart, grew the Applebaum's supermarket chain to become the second-largest grocery chain in the Minneapolis–Saint Paul area by embracing Applebaum's idea to launch Rainbow Foods by converting some of the old Applebaum stores to the new brand. The chain was founded October 1, 1983.
The company sold all of their metro area stores to (now defunct) Fleming, which re-branded them as Rainbow Foods. All Rainbow stores were closed when Fleming went out of business. In 2012, a new format Super 1 Foods store was built in Carencro, LA., with a floorplan and decor package that would be rolled out to all other stores.
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