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An accompanying music video for the song was directed by Dongju Jang and Rima Yoon published simultaneously with the album's release. An uncredited writer for the Japanese online magazine Encount called the song and its music video "gorgeous yet dynamic" for a hip hop bound label like YG and that the dance is a "masterpiece". [8] A writer for Wow!
"Mmm" (Korean: 음; RR: eum; lit. Well) is a song recorded by South Korean boy band Treasure that was released on November 6, 2020, by YG Entertainment and distributed by their in-house distribution company YG Plus as the lead single for their third single album, The First Step: Chapter Three.
The Second Step: Chapter One is the first extended play (EP) by South Korean boy band Treasure.The EP was released by YG Entertainment on February 15, 2022. The EP is also the last album to feature Yedam and Mashiho as they left the group in November 2022.
An accompanying music video for "My Treasure" was uploaded to Treasure’s YouTube channel simultaneously with the single's release. [14] In 13 hours, the music video reached 3.5 million views. [15] Treasure promoted the song with televised live performances on various South Korean music programs including M Countdown, Show! Music Core and ...
Same as Treasure's two previous single albums, The First Step: Chapter One and The First Step: Chapter Two, the song's main theme is "the emotions of a boy who fell in love". [11] In the countdown live held by the group on November 6, 2020, the song is described as "a hybrid trap song with a strong groove". The group voiced their desire to ...
On June 12, 2023, in a video posted on Treasure's official YouTube channel, YG Entertainment's founder Yang Hyun-suk announced a "reboot" project for Treasure, which included plans for a second studio album, and the creation of the first Treasure sub-unit, T5, which would participate in pre-release promotions prior to the release of the second studio album.
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On July 30, YG announced the track list for Treasure's debut single album with "Boy" serving as the title track. [6] On 3 August, the teaser video for "Boy" was released and was described as "different" from the debut song of Treasure's predecessors which often lean towards hip-hop. [7] The song was released alongside its music video on August 7.