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According to Alex White, author of The Elements of Graphic Design, to achieve visual unity is a main goal of graphic design. When all elements are in agreement, a design is considered unified. No individual part is viewed as more important than the whole design.
A grid applied within an image (instead of a page) using additional angular lines to guide proportions. In graphic design, a grid is a structure (usually two-dimensional) made up of a series of intersecting straight (vertical, horizontal, and angular) or curved lines (grid lines) used to structure content.
Recto page from a rare Blackletter Bible (1497). The canons of page construction are historical reconstructions, based on careful measurement of extant books and what is known of the mathematics and engineering methods of the time, of manuscript-framework methods that may have been used in Medieval- or Renaissance-era book design to divide a page into pleasing proportions.
In the visual arts, composition is often used interchangeably with various terms such as design, form, visual ordering, or formal structure, depending on the context. In graphic design for press and desktop publishing, composition is commonly referred to as page layout.
Consumer magazine sponsored advertisements and covers rely heavily on professional page layout skills to compete for visual attention. In graphic design, page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives. [1]
The field of data and information visualization is of interdisciplinary nature as it incorporates principles found in the disciplines of descriptive statistics (as early as the 18th century), [13] visual communication, graphic design, cognitive science and, more recently, interactive computer graphics and human-computer interaction. [14]
She says the key is to examine the proportions of the design in question and layer in complementary elements—or strategic contrast—from there. ... Graphic Style. Edward Berthelot/Getty Images.
A dynamic rectangle is a right-angled, four-sided figure (a rectangle) with dynamic symmetry which, in this case, means that aspect ratio (width divided by height) is a distinguished value in dynamic symmetry, a proportioning system and natural design methodology described in Jay Hambidge's books.