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Sony's marketing team produced their first Walkman advertisement, a print ad, in 1979 named Bridging the difference. [22] The marketing of the Walkman introduced the idea of 'Japanese-ness' into global culture, synonymous with miniaturization and high-technology. [ 23 ]
Original 1979 Sony Walkman TPS-L2. In March 1979, at the request of Masaru Ibuka, the audio department modified the small recorder used by journalists, "Pressman", into a smaller recorder. After many people praised the good sound quality evaluation, under the leadership of Akio Morita, SONY began to launch the Walkman in July 1979. Akio Morita ...
The original Sony Walkman TPS-L2 was introduced on July 1, 1979. [2] [3] Through the 1980s and 1990s, Sony created many versions and variations in the cassette tape Walkman line [4] such as the DD series and WM series. Below is an incomplete list of cassette tape based Walkman models. Sony Walkman TPS-L2, from 1979. Sony Walkman WM-F15 ...
The last time Sony was worth this much on the stock market, Bill Clinton was president and the PlayStation 2 was about to debut on American store shelves. It’s been a rough past two and a half ...
The Walkman 1979-2010 Few devices are as iconic as the vaunted Sony Walkman, which made on-the-go stereo sound possible for the masses long before MP3 players and iPods.
The Sony Walkman TPS-L2, introduced in 1979, is a notable example. Now, it’s fetching upwards of $2,300 on platforms like eBay. Similarly, the original Sony Trinitron color TVs are valued at ...
In 1984, Sony launched the Discman series which extended their Walkman brand to portable CD products. Under the vision of Morita, [ 13 ] the company aggressively expanded into new businesses. [ 14 ] Part of its motivation for doing so was the pursuit of "convergence", linking film, music and digital electronics. [ 14 ]
My First Sony products included a Walkman, amplified microphone with tape deck, recording tape deck, Boom box, alarm clock, electronic sketch pad, and headset walkie talkies. New York-based voiceover artist Chuck McKibben was the network TV spokesman, accompanied by children singing a jingle that went "I like pizza pie, I like macaroni, but ...
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