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The use of movie-themed cars is viewed as being perfectly suited to promotion through the use of special paint schemes due to the short-term nature of a movie's box office run. Often, a sponsor is involved in a movie, and to promote the movie, they will deal with the movie producers to have their car painted to reflect the movie.
In the mid-1940s, he was commissioned by Esquire magazine for eight paintings depicting early motor racing. These did much to further interest in the old car hobby. In 1941, Helck acquired the famous Locomobile Old 16 racecar, which had won the 1908 Vanderbilt Cup, the first American-made car to win a race against international competition.
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To date, a total of 20 BMW Art Cars, based on both racing and regular production vehicles, have been created. Frank Stella also made one unofficial art car at the behest of race car driver Peter Gregg. The most recent artist to the join BMW Art Car program is Cao Fei in 2017 with her M6. Artists for the BMW Art Car Project are chosen by a panel ...
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Cars was Warhol's second automotive art project. In 1979 Warhol was commissioned by BMW to paint a Group 4 race version of the then elite supercar BMW M1 for the fourth installment in the BMW Art Car Project. Unlike the three artists before him, Warhol declined the use of a small scale practice model, instead opting to immediately paint ...
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