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Under Armour also had released a product with scent control technology in 2012 titled, "Under Armour Scent Control". This line claims to be designed so that the wearer's scent cannot be detected. [45] Under Armour developed a new type of shirt called "Coldblack", which is designed to reflect heat and keep athletes cool in the sun. [46]
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The firm is the general contractor for Under Armour's new global headquarters in the Port Covington neighborhood of Baltimore, Maryland. The new facility will feature an NCAA-regulation track and field facility, retail outlets, and a 280,000-square-foot cross-laminated mass timber office building. The project is a multi-billion-dollar endeavor ...
Between 2014 and 2016, Under Armour spent close to $1 billion to acquire makers of activity- and diet-tracking mobile apps. [23] [24] [25] Many long-term employees questioned Plank's strategy and whether the company would produce a return on their investment. Plank spent hours in one-on-one conversations to try to persuade those employees.
In February, Under Armour reported earnings for the period ended Dec. 31, with revenue down 6% to $1.5 billion, which aligned with the company’s outlook. In its fiscal year 2024 outlook, the ...
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